Wayfinding Signs & Types of Wayfinding Signs
Easy-to-understand directions are a vital aspect of leveling up the customer experience. And this gives rise to wayfinding signs, or you can also call them directional signs. Wayfinding signs are defined as visual cues making it easy for people to navigate through the places like buildings, cities, or campuses. These signs are further divided into four categories, which we will discuss in this blog.
What are the Main Uses for Directional Signage?
Restrooms
You must have faced a situation where you just want to use the restroom in a store or restaurant and relax for a while. It becomes easier when you find clearly visible directional wayfinding signs pointing the way to such rooms. You don’t have to ask anyone about where to go. Clearly placed signs make the guests feel more welcoming and comfortable.
Wayfinding
Wayfinding signs are designed to help people navigate through a particular space easily. It could be in the form of maps, arrow signs, and room identification signs.
Real Estate
Real estate signs are used to simplify the directions for pedestrians and drivers to the home addresses or properties for sale/rent. These signs are an excellent tool to attract potential buyers or renters to the property who may not have any idea about it.
Events
There is no denying the fact that any event having clearly visible directions tends to get more successful as compared to one with poorly established signs. For instance – You must have seen signs at trade shows, marathons, fairs, and conferences. These signs could be for registration, parking, restrooms, etc. Such clear directions are needed to guide people and make the event successful.
Office & Business
Guiding new employees to the office with directional signage is necessary. It becomes all the more important if visitors are unfamiliar with the layout of your building. Place the directional signage outside the building and let the visitors find out their way easily.
What are the four types of wayfinding Signs?
Identification
The most common type of wayfinding sign is Identification signage. They let the people know where they are and inform them once they reach their destination. For instance – The board of “Assistant Manager” at the door. It helps you know that you have reached the room of an Assistant Manager. Examples of identification signage are – door plaques and departmental markers.
Directional
Directional signs tell you the directions to go. Examples could be entrance or exit signs. The purpose is clear – to direct the people.
Informational
These signs are a bit different from the other ones. The purpose of such signs is not to give directions but inform the people about useful information like caution signs, signs displaying rules and policies, etc. Informational signage should give a broad exposure of an area to the people. It should tell the people answers to the questions like Where are the bathrooms? Where are the elevators? Or What are the business hours? In simple terms, it should answer the questions of the public before they even ask them.
Regulatory
The least friendly of all are the regulatory signs. But they might be the most important for you. Every organization or company has a specific set of rules that they don’t want anyone to break. However, most people can’t remember all the rules. That is where regulatory signs come into the picture. Examples are – “No smoking” signs, “prohibition on liquor or weapons” signs, and compliance standards like ADA accessibility or Access control like “Employees only” signs.
Benefits of wayfinding signs for business
Enhance the customer experience
Clear interior and exterior wayfinding signs make navigation easy for the customers, reduce their frustration, and hence increase their satisfaction levels. Wayfinding signs have special importance for big businesses like hospitals, shopping centers, or universities.
Branding
Signage plays a vital role in enhancing the branding of your business. You can include your company’s name or logo in the outdoor wayfinding signs to maintain a strong visual identity.
Boosts revenue
Attractive signs have the power to give a kick to your revenue levels. How? They can direct the customers to the area, like new product displays or sales. Retail stores, exhibition centers, and museums are more likely to benefit from the signage in terms of increasing revenue.
Conclusion
No wonder wayfinding signs play a key role in guiding people to unfamiliar places. Your business should use signs depicting consistency in color, font, and material. It is advisable to get in touch with professional sign designers to create effective signs for your business. That is where Needmark comes in to clear all your doubts. It truly serves you with innovative signage so that you gain the highest level of satisfaction. Ultimately, driving more customers to your business will be a lot easier with the right kind of signage services by Needmark. Contact us for more details.
Wayfinding Signs & Types of Wayfinding Signs
Easy-to-understand directions are a vital aspect of leveling up the customer experience. And this gives rise to wayfinding signs, or you can also call them directional signs. Wayfinding signs are defined as visual cues making it easy for people to navigate through the places like buildings, cities, or campuses. These signs are further divided into four categories, which we will discuss in this blog.
What are the Main Uses for Directional Signage?
Restrooms
You must have faced a situation where you just want to use the restroom in a store or restaurant and relax for a while. It becomes easier when you find clearly visible directional wayfinding signs pointing the way to such rooms. You don’t have to ask anyone about where to go. Clearly placed signs make the guests feel more welcoming and comfortable.
Wayfinding
Wayfinding signs are designed to help people navigate through a particular space easily. It could be in the form of maps, arrow signs, and room identification signs.
Real Estate
Real estate signs are used to simplify the directions for pedestrians and drivers to the home addresses or properties for sale/rent. These signs are an excellent tool to attract potential buyers or renters to the property who may not have any idea about it.
Events
There is no denying the fact that any event having clearly visible directions tends to get more successful as compared to one with poorly established signs. For instance – You must have seen signs at trade shows, marathons, fairs, and conferences. These signs could be for registration, parking, restrooms, etc. Such clear directions are needed to guide people and make the event successful.
Office & Business
Guiding new employees to the office with directional signage is necessary. It becomes all the more important if visitors are unfamiliar with the layout of your building. Place the directional signage outside the building and let the visitors find out their way easily.
What are the four types of wayfinding Signs?
Identification
The most common type of wayfinding sign is Identification signage. They let the people know where they are and inform them once they reach their destination. For instance – The board of “Assistant Manager” at the door. It helps you know that you have reached the room of an Assistant Manager. Examples of identification signage are – door plaques and departmental markers.
Directional
Directional signs tell you the directions to go. Examples could be entrance or exit signs. The purpose is clear – to direct the people.
Informational
These signs are a bit different from the other ones. The purpose of such signs is not to give directions but inform the people about useful information like caution signs, signs displaying rules and policies, etc. Informational signage should give a broad exposure of an area to the people. It should tell the people answers to the questions like Where are the bathrooms? Where are the elevators? Or What are the business hours? In simple terms, it should answer the questions of the public before they even ask them.
Regulatory
The least friendly of all are the regulatory signs. But they might be the most important for you. Every organization or company has a specific set of rules that they don’t want anyone to break. However, most people can’t remember all the rules. That is where regulatory signs come into the picture. Examples are – “No smoking” signs, “prohibition on liquor or weapons” signs, and compliance standards like ADA accessibility or Access control like “Employees only” signs.
Benefits of wayfinding signs for business
Enhance the customer experience
Clear interior and exterior wayfinding signs make navigation easy for the customers, reduce their frustration, and hence increase their satisfaction levels. Wayfinding signs have special importance for big businesses like hospitals, shopping centers, or universities.
Branding
Signage plays a vital role in enhancing the branding of your business. You can include your company’s name or logo in the outdoor wayfinding signs to maintain a strong visual identity.
Boosts revenue
Attractive signs have the power to give a kick to your revenue levels. How? They can direct the customers to the area, like new product displays or sales. Retail stores, exhibition centers, and museums are more likely to benefit from the signage in terms of increasing revenue.
Conclusion
No wonder wayfinding signs play a key role in guiding people to unfamiliar places. Your business should use signs depicting consistency in color, font, and material. It is advisable to get in touch with professional sign designers to create effective signs for your business. That is where Needmark comes in to clear all your doubts. It truly serves you with innovative signage so that you gain the highest level of satisfaction. Ultimately, driving more customers to your business will be a lot easier with the right kind of signage services by Needmark. Contact us for more details.