Types of Signage And How They Can Help Business to Grow?
Signage plays a pivotal role in representing your brand. It not just markets your products but communicates with the customers effectively. You may have come across many signs in your life. You even encounter them daily while traveling and walking. So, it is not wrong to say that it can do wonders for your business if you use them correctly. It is a vital investment that you choose to inform people about your business.
In this blog, we will explore the types of signage and how they drive business growth.
But first things first,
What is signage, and what is its purpose?
Signage means all types of signs and graphic representation that conveys information to people. Graphic Design representation is not only limited to colorful or elaborate; it could include text too. Some signs include only pictures, some include text, and some combine text and pictures to disseminate information.
There are several types of signage serving various purposes. The purposes could be –
Attracting customers – A familiar and enticing sign can make the customers stop for a second, pay attention to the business, and they may consider visiting the business even if they are not planning to. For instance - If you are planning to visit shop C from shop A but shop B is along the way, and it has an irresistible sign display, your heart might want to visit that place. So, it could not be wrong to say that enticing outdoor signage can draw the attention of the people and can result in sales.
Health and safety – Have you ever noticed the glowing signs where “EXIT” is written? Such signs are not only directional signage but also fall under the category of health and safety signage. It is very important to know your closest exits in case you are stuck in an emergency in the places like movie halls, airplanes, or grocery stores. These signages are commonly used in every industry, like hospitals, construction sites, etc. You might also have seen signs depicting the instructions like wearing a mask and sanitizing your hands. Undoubtedly, the popularity of such signage accelerated with the onset of COVID.
Types of Signage
Digital Signs – Displaying multimedia content has the power to catch the eyes of people quickly. You can easily change the messaging or advertising in these types of signs to align with your marketing goals. But digital signs are far beyond that. These are the electronic displays that present the dynamic content to the audience. LCD and LED technologies are used in such signage for displaying text, videos, and images. Most digital signage even provides you with analytics and metrics so that you can track the effectiveness of the content displayed.
Outdoor signage – It is the most important type of signage any business can ever need. Outdoor signage is like a stamp on your business. It can drive the growth of your business, sales, and revenue. It creates an immediate impression on the passerby who may not otherwise be knowing about your brand. Outdoor signage not only promotes your brand but also provides directional guidance to the audience. Don’t forget to match your shop’s aesthetics with the sign to make the message more clear.
Compliant signage – Signage that complies with the Americans with Disabilities Act (ADA) or adheres to specific regulations and standards set by governing bodies or authorities are compliant signs. These signs make your business premises enjoyable and accessible for everyone. Compliant signage also plays the role of informing disabled individuals regarding such areas that are specifically designed for people with particular needs.
Directional / Wayfinding Signage – What does the name “Directional” signifies? It means providing guidance in terms of indicating directions. Thus, directional or wayfinding signage tells directions to the general public. You must have seen large signs on highways depicting directions to the towns. Such signs could be in the form of arrows or pictures. You don’t want the customers to get lost while finding your shop. So, directional signage is the way to make navigation easy for them.
Informational signage – When you have specific information to convey to the public, informational signage is the solution. For example – a traffic sign or a stop sign. It helps people understand their environment or access relevant information in a better way. It works as a great communication tool to let the workers know about the hazards that they need to be aware of in the workplace.
Persuasive /Promotional Signage
As the name suggests, “Persuasive” signage allure customers towards the purchasing action. It could include the signs like “Buy now,” “For sale,” etc. If your business has excess stock that you wish to sell soon, you should include this type of signage. It might also be used in doing special promotions or showcasing new items.
Conclusion
You cannot deny that signage is a tool for your business that can drive immense revenues for you and communicate widely to the public. That being said, whether you want to install directional signage, outdoor signage, information signage, or any signage for your business, Needmark is there to empower your brand. A well-designed and strategically placed signage can really transform your business by enhancing its visibility, improving navigation, and attracting more customers. So, let the Needmark serve you with the signage you need and harness the power of signage in today’s competitive marketplace to stay ahead of others.
Types of Signage And How They Can Help Business to Grow?
Signage plays a pivotal role in representing your brand. It not just markets your products but communicates with the customers effectively. You may have come across many signs in your life. You even encounter them daily while traveling and walking. So, it is not wrong to say that it can do wonders for your business if you use them correctly. It is a vital investment that you choose to inform people about your business.
In this blog, we will explore the types of signage and how they drive business growth.
But first things first,
What is signage, and what is its purpose?
Signage means all types of signs and graphic representation that conveys information to people. Graphic Design representation is not only limited to colorful or elaborate; it could include text too. Some signs include only pictures, some include text, and some combine text and pictures to disseminate information.
There are several types of signage serving various purposes. The purposes could be –
Attracting customers – A familiar and enticing sign can make the customers stop for a second, pay attention to the business, and they may consider visiting the business even if they are not planning to. For instance - If you are planning to visit shop C from shop A but shop B is along the way, and it has an irresistible sign display, your heart might want to visit that place. So, it could not be wrong to say that enticing outdoor signage can draw the attention of the people and can result in sales.
Health and safety – Have you ever noticed the glowing signs where “EXIT” is written? Such signs are not only directional signage but also fall under the category of health and safety signage. It is very important to know your closest exits in case you are stuck in an emergency in the places like movie halls, airplanes, or grocery stores. These signages are commonly used in every industry, like hospitals, construction sites, etc. You might also have seen signs depicting the instructions like wearing a mask and sanitizing your hands. Undoubtedly, the popularity of such signage accelerated with the onset of COVID.
Types of Signage
Digital Signs – Displaying multimedia content has the power to catch the eyes of people quickly. You can easily change the messaging or advertising in these types of signs to align with your marketing goals. But digital signs are far beyond that. These are the electronic displays that present the dynamic content to the audience. LCD and LED technologies are used in such signage for displaying text, videos, and images. Most digital signage even provides you with analytics and metrics so that you can track the effectiveness of the content displayed.
Outdoor signage – It is the most important type of signage any business can ever need. Outdoor signage is like a stamp on your business. It can drive the growth of your business, sales, and revenue. It creates an immediate impression on the passerby who may not otherwise be knowing about your brand. Outdoor signage not only promotes your brand but also provides directional guidance to the audience. Don’t forget to match your shop’s aesthetics with the sign to make the message more clear.
Compliant signage – Signage that complies with the Americans with Disabilities Act (ADA) or adheres to specific regulations and standards set by governing bodies or authorities are compliant signs. These signs make your business premises enjoyable and accessible for everyone. Compliant signage also plays the role of informing disabled individuals regarding such areas that are specifically designed for people with particular needs.
Directional / Wayfinding Signage – What does the name “Directional” signifies? It means providing guidance in terms of indicating directions. Thus, directional or wayfinding signage tells directions to the general public. You must have seen large signs on highways depicting directions to the towns. Such signs could be in the form of arrows or pictures. You don’t want the customers to get lost while finding your shop. So, directional signage is the way to make navigation easy for them.
Informational signage – When you have specific information to convey to the public, informational signage is the solution. For example – a traffic sign or a stop sign. It helps people understand their environment or access relevant information in a better way. It works as a great communication tool to let the workers know about the hazards that they need to be aware of in the workplace.
Persuasive /Promotional Signage
As the name suggests, “Persuasive” signage allure customers towards the purchasing action. It could include the signs like “Buy now,” “For sale,” etc. If your business has excess stock that you wish to sell soon, you should include this type of signage. It might also be used in doing special promotions or showcasing new items.
Conclusion
You cannot deny that signage is a tool for your business that can drive immense revenues for you and communicate widely to the public. That being said, whether you want to install directional signage, outdoor signage, information signage, or any signage for your business, Needmark is there to empower your brand. A well-designed and strategically placed signage can really transform your business by enhancing its visibility, improving navigation, and attracting more customers. So, let the Needmark serve you with the signage you need and harness the power of signage in today’s competitive marketplace to stay ahead of others.